SUSTAINABILITY IIN EVERY SENSE ARB fragance

ARB’s philosophy , based on uniqueness , led us to also want to create our own perfume.

An identifying fragrance linked to our charter of values that accompanies us daily in our offices and becomes a common thread that enchants and adds value to us and those around us.

The fragrance was created in February 2023 by the ARB team during a corporate fragance teamwork session; an exclusive experience that allowed us to translate our corporate identity into olfactory notes thanks to the creative guidance of fragance designer , Claudia Scattolini.

Thanks to this beautiful day, we not only strengthened our corporate culture , but also developed the artistic olfactory creation that reflects our values. We discovered the olfactory notes that distinguish ARB through an olfactory education session and a focus group.

Like a musical composition, perfume is also classified by the notes that distinguish it, based on their degree of volatility and persistence, how they are mixed together and how they are perceived once they are diffused on the skin or in the environment.

In the olfactory pyramid of the ARB fragrance, we have as base notes the oud, as a symbol of uniqueness , amber linked to excellence and the wood accord representing concreteness.

Instead, as heart notes we find fig, linking us to innovation, rose symbolising ethics, while mint and basil represent culture and knowledge.

And as final, top notes , citrus and marine aroma, symbolising transparency .