Services
Greenwashing risk analysis and consulting & ESG washing
Services
Greenwashing risk analysis and consulting
The phenomenon of greenwashing indicates the declaration of alleged sustainable behavior to obtain market share sensitive to these issues without, however, having solid evidence and measurements of the activities carried out by the company.
The term greenwashing is a combination of two words:
- green , meaning green in ecological terms
- whitewashing , the activity of concealing unpleasant facts
The lack of evidence, the vagueness of the chosen claim (100% natural, environmentally friendly) or, in more serious cases, the outright falsehood of the statements lead to the labelling of the company’s communication as greenwashing.
Precisely because of the fear of being accused of greenwashing, the phenomenon of greenhusing arises whereby some companies avoid talking about their environmental initiatives for fear of being identified as deceptive.
A company accused of greenwashing may suffer the following damages , among others:
- Involvement in an investigation at the Directorate General for Competition
- Suffering legal action due to misrepresentation
- Damage to brand reputation
- Loss of trust by customers and employees themselves
- Loss of turnover due to decreased sales
- Loss of support from financiers
- Very strong damage on their credibility
First do it, then say it
Do you need help to start your journey towards sustainability and communicate it to all stakeholders in a consistent and appropriate manner?
ARB’s team of experienced sustainability and marketing and communication consultants can support you in analyzing all the channels used to communicate the sustainability activities implemented by your company to understand the level of risk with respect to greenwashing & ESG washing .
In addition, a sustainability path can be implemented by identifying and implementing realistic, achievable, and measurable actions that can be communicated according to the requirements of the new regulations, while respecting the transparency, credibility, and comprehensibility of the messages in order to minimize the risk of greenwashing & ESG washing .
