Greenbikering

This neologism comes from the combination of the two words green+bikering meaning quarrel , discussion . According to a Nielsen survey, 60 per cent of companies are said to have fallen prey at least once to incorrect or misleading green communications . In addition to consumers, competitors are increasingly alert and aggressive in pointing this out. In fact, a company can act against a competitor for unfair competition if it believes it is improperly using sustainability leverage.