OUR TEAM
The heart of the company

Ada Rosa Balzan
Founder, President and CEO of ARB SB
Founder, Chairperson and CEO of ARB S.B.p.A. with over twenty years’ experience in sustainability issues and projects.
She is also an adjunct lecturer in sustainability strategies at various Italian universities and business schools including Università Cattolica, Sapienza di Roma, 24 ore Business School, Fondazione Cuoa, Accademia Symposium.
National Sustainability Manager in Federturismo Confindustria since 2015.
Executive member of the Banco Alimentare del Veneto Association.
Member of various national and international working tables, including those for the Italian tourism strategic plan and creation of new ISO standards.
Project leader for the Autonomous Province of Trento for the creation of the reference practice with Uni on sustainability rating for companies.
Authoress of the book “Zero impact does not exist“.
Editor in Chief of the magazine I,WE – Inclusion, Welfare, Environment, the first Italian magazine exclusively dedicated to sustainability.
Member of the Scientific Committee of CINEAS – the first Consortium founded by the Politecnico di Milano in 1987, on risk culture.
Member of the scientific committee of BTOon Digital Tourism, Innovation and Training.
Member of the Confindustria national working group on the environment
Member of the Scientific Committee of Inspiring PR- Festival of Public Relations.
Member of the Scientific Committee for the Veneto Region CIRCULAR ECONOMY ‘REDUCE&REUSE’ IN THE FASHION CHAINS as an expert in sustainability and circular economy and SDGs budgets.
Speaker at the Trento Festival of Economics 2024.
